Media contact:
Matt Mendolera-Schamann
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agion@matternow.com
Agion® Launches Global Anti-Stink Experiment
By visiting StinkAtNothing.com, consumers can sign up to test new, exclusive odor-elimination technology and compete to win an outdoor adventure vacation
WAKEFIELD, Mass., January 25, 2010 – Agion today announced the launch of the world’s most ambitious anti-stink experiment for athletes – an interactive website called “Stink At Nothing” (www.StinkAtNothing.com) that challenges consumers to test the latest in odor-elimination technology in the most sweat-inducing ways imaginable. Upon visiting the site, active consumers ranging from fitness enthusiasts to extreme athletes can sign up to receive shirts treated with Agion Active technology and share the results of their own personal stink tests by uploading video testimonials or photos and posting written accounts answering one crucial question: “Did you stink?” Visitors who participate in the Agion Active “Stink At Nothing” Challenge and share their results with the world are eligible to win an All-inclusive Outdoor Adventure Vacation for two in Glacier National Park from the Glacier Guides and Montana Raft Company.
“When we developed Agion Active, we created an anti-stink technology that is ultimately the perfect treatment for apparel, because it finally delivers what all of us really want – complete confidence that we don’t stink,” said Paul Ford, chief executive officer of Agion Technologies. “We stand behind our invention and challenge athletes from every walk of life to give it their best shot. We’re hoping to create the greatest sniff panel ever assembled, and prove that clothing and gear treated with Agion Active will pass the smell test even after the most extreme work-outs.”
Agion Active is the first textile treatment to eliminate odors both on and around the fabric – something other technologies cannot achieve. Since clothing and gear treated with Agion Active has not yet been introduced to the public for purchase, participation in the “Stink At Nothing” Challenge is the first and only way that athletes can get early access to the innovative treatment and see for themselves just how effective it truly is.
The “Stink At Nothing” website invites consumers to test the technology by offering an Agion Active-treated shirt that is specially constructed for the experiment. Half of the shirt is treated with Agion Active while the other half is left untreated. The testers are then challenged to wear the shirt during their work-out or activity of choice and then report back on their state of stink. Participants are encouraged to be creative and aggressive in conducting their stink tests, to truly experience the power of Agion’s new technology. Because of Agion Active, the treated side of the shirt will “Stink At Nothing.” Participants who put their shirts to the most extreme and entertaining stink tests will be voted on by their peers and one lucky person will win the grand prize all-inclusive Outdoor Adventure Vacation for two. The experiment will continue for the next year, so athletes can test Agion Active during any number of seasonal activities, from skiing and hunting, to cycling and running, or participation in extreme sports.
For more information, please visit www.StinkAtNothing.com.
About Agion Technologies, Inc.
Agion Technologies, the worldwide leader in naturally occurring silver-based technologies, provides customized solutions that continuously inhibit the growth of bacteria, mold and fungus. Agion’s antimicrobial technology is used in the consumer, industrial and healthcare industries and has been incorporated into a variety of products including cell phones, shoes, keyboards, water filters, medical catheters and ice machines. Agion's customers include many leading brands such as Dell, Motorola, Columbia, The North Face, Adidas, PPG, Carrier and DuPont. For more information about Agion Technologies, visit www.agion-tech.com.