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Agion Active Creates Advanced Odor Removal Technology for Under Armour Hunting Collection
Entirely new custom formulation by Agion Active traps and removes body odor to make hunters undetectable in the field
SHOT Show, Las Vegas, NV, January 17, 2012 -Sciessent, makers of the Agion Active® brand of odor removal technology announces its partnership with Under Armour, Inc. to bring improved stealth to hunters with its new Under Armour® Scent Controltechnology for hunting apparel, footwear, and accessories.This new formulation was designed specifically to solve the issue of scent and help create the ultimate hunting experience that Under Armour customers demand and deserve. Check out this new line of apparel with Under Armour Scent Control technology at the SHOT Show by visiting Under Armour at booth # 11044.
The level of human scent given off can make or break a hunting experience. Based on Agion Active’s dual action technology that combats the bacterial source of odor, while removing odors both on and around fabric, Under Armour Scent Control technology traps human scent before it reaches the outside of the garment, giving hunters greater stealth and undetectability. Under Armour specifically sought out a non-carbon solution to achieve regeneration in the wash/dry cycle that lasts the life of the garment.
“We are proud to engineer a custom odor removal technology for Under Armour, one of the most well-known brands in the performance apparel industry,” said Paul Ford, chief executive officer of Sciessent. “We are looking forward to a successful partnership that will continue to bring new apparel options to discerning customers.”
“As a leader in innovation, we are excited to work with Agion Active to provide this exclusive technology to hunters of all skill levels,” said Bryan Offutt, Under Armour Director, Outdoor Marketing. “All great hunters know the importance of being undetectable in the field and Under Armour Scent Control technology is the key to being successful.”
The Under Armour hunting collection featuring Under Armour Scent Control developed by Agion Active will be available beginning in July at select retail locations and atwww.UA.com.
Sciessent, located in Wakefield, Mass., is a leader in providing customized solutions that enhance the value of partners’ products. Sciessent’s Agion and Agion Active brands are based on silver and other naturally occurring elements and have been incorporated into a wide range of consumer, industrial and healthcare products, including cell phones, shoes, keyboards, water filters, medical catheters and ice machines. Sciessent's customers include many leading brands such as Dell, Motorola, Columbia, Adidas, PPG, Carrier and DuPont.
For more information about Sciessent, please visitwww.sciessent.com; for the Agion brand, please visitwww.agion-tech.com andwww.agionactive.com and follow the Agion brand’s exciting consumer campaign onFacebook and/orTwitter.
About Under Armour
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website atwww.UA.com.